101 Cascade Street Osceola WI 53020

715-417-3077

About Us

Story About Us

Our Great Story

We’re all about dairy. We know cheese, milk, and butter (and all the goodies that are made from them). 

Our little historic shop is located on the border of Wisconsin and Minnesota in the dreamy little town of Osceola. Our shop started with a love story that has grown into a passionate community who love dairy and the people who produce it. We’re the perfect destination once you enter the “Dairy State.”

Our goal is to not only sell the best dairy products in the world but also help educate our customers about the history of dairy farming, how cheese and milk based products are made, and show that many dairy products are good for you. Our team is dedicated to our mission of providing a unique and fun experience for each and every customer whether they are buying an ice cream cone or a wedding cake cheese tower. Our store has museum quality farm life displays from the 1930s and 1940s. 

Our menu items, cheese, and the provisions that accompany cheese are hand selected representing small, local, or traditional producers who are committed to creating the best products. When available, we always choose Wisconsin made. Our distinct accompaniments such as crackers, nuts, jams, spreads, olives, and treats all represent that our shop is founded on offering only the “best” that is available. 

We can’t wait to meet you!

Who and what is a Maven?

Lisa Erickson never planned on falling in love—it just happened.

After a career in fitness and wellness (plus, raising four kids), Lisa decided to go back to college and finish a degree in journalism with an emphasis in food science. While she was there, she also became a member of the University of Wisconsin Board of Regents. As a regent, she traveled the state learning about Wisconsin’s robust dairy industry. At the same time, Lisa’s best friend suggested they write a book about the connection between Switzerland and Wisconsin’s cheese industry (which ended up being a cookbook about Wisconsin cheese). After years of research and spending time with farmers and cheesemakers all over the world, she fell in love with dairy. She left her career to manage a dairy plant and became a licensed cheesemaker. The rest is history.

“In the 25 years I’ve lived in Wisconsin a lot has changed but some things have stayed the same. The Dairy State was and still is number #1 in the industry and that is something I am so proud of. Our dairy farmers work hard to produce the best milk products around and when I learned how much work went into one pound of cheese—I knew I wanted to be part of it! I’m going to do whatever I can to promote Wisconsin Dairy Farmers and cheesemakers and show the world that they are rock stars.”

—Lisa Erickson, The Milk House Maven

  • Maven (noun): one who is an expert or knowledgeable